Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our Film's Plot

  • Our film Delusion fits under the genre Drama with an element of Sci-fi. The plot of our film is whether or not our main character finds out why she has died and why she has not reached peace. Its starts of with following the main character who is an business women on her way to work when she discovers there has been an accident and like any curious person she goes over to see what has happened. Only to find out it is her who has been in the accident. She then starts to freak out wondering why she can see her dead body and why nobody will acknowledge her or answer her questions. At the end of the opening scene she then goes into a monologue of asking many questions leaving the audience on a cliff hanger wondering what is going to be happening next in the enigma.



  • Our opening sequence both conforms and challenges typical features of an opening sequence. Here is how:




Titles 

For our titles we didn’t have an inspiration because we just wanted to keep them simple so  the audience would focus on what was being said instead of crazy fonts and texts. We used a simple white font which faded in and out and most of them were overlayed. You could closely link  it to the opening credits to Ghost because they too use white simple fonts/text to.


Credits on Ghost

Credits on Delusion




Genre- Drama






Challenges to common stereotypes:




In Drama the main character who needs to be helped and ideally in an ‘tragic event' is usually male but in our film we decided to make her female.




The reason we did this is to challenge another stereotype that dramas are mainly targeted at males. We wanted our film to have equal appeal to both female and male characters and so we decided that our main character would be female.


Narrative Structure:

Most films follow Todorov's classic narrative pattern of equilibrium, disruption, resolution and new equilibrium. In the diagram below I show you how my film and another film called 22 Jump Street follows this theory:







Specific Narrative Techniques that we used:


Internal monologue - At the end of opening scene our main character had an internal monologue we did this by recording and playing a voice over the video footage. We did this so the auidence could know what the character is feeling and thinking



Narrative Ellipsis - we cut out certain unneeded scenes such as her walking through all streets in order to speed up the action and the audience can fill in the gap themselves.



Enigma Code - What will happen to Molly after? How will he handle the situation up? Will her life return to normal?



Cut-away - We used cut-away shots to show minor detail to add effect onto the scene.cross cutting to show Guy running down the street and then cut to Bella waiting outside the take away place for him and then back to him running.

Style:

Lighting/Colour





Ghosting lighting.



Drive colour.


lighting: When we were editing on adobe premier pro, we wanted to create our film to look as cinematic as possible. To achieve this we messed around with the lighting and contrast edit. When creating our lighting, we were basing our lighting, we tried to create the same sort of lighting on a you tube video that explained how to achieve a cinematic look on adobe premier pro.

Soundtrack and dialogue




This is the music that we used throughout the opening scene. We chose this piece because of its ominous sound that fit the theme throughout the entire opening scene. Furthermore we looped the beginning of the song at the start of the movie as we felt that it was able to capture the audiences attention and captivate them to what was going to happen while also creating an enigma for the audience without having anything actually happen on screen. This sets a perfect atmosphere for the upcoming scenes where the music then picks up into a much more dramatic feel just as the body is discovered.


For the dialogue in our opening sequences, most films have either a voice over, dialogue or just the music with quiet action on screen.In our film we used an voice over, foley,music in the background and ansynchronous sound. We feel that for our film this works best as it is a monologue at the end so we used an internal.
A real film which also challenges this stereotype is 'John Tucker Must Die' as the opening sequence consists of both voice over and dialogue as she is having a flashback as well near the beginning of the film.

Question 2











How does your media product represent particular social groups

Young adults are heavily represented in this opening scene as the Main Character is a young female business woman who follows a small stereotype of being independent and is maybe experiencing the 'real' word for the first time. She is represented as being self-confident and almost naive to the real world with much attention being placed upon her more 'light' and noticeable colours compared to everyone who stands around her who appear older and more experienced. This appeals to a younger audience as well as it may portray how they feel about growing up. But this does correctly show young adults living in a business world and represents their group well as while few stereotypes were used, they were used creatively and subtly and these stereotypes were a shy personal when engaging with the world showing a nervous individual and how a real young adult would act. Another stereotype was the use of more unprofessional clothing while also remaining 'business like' showing young adults independence and confidence to break new ground and test the waters of how far they can get. One more stereotype of the young adult social group is the over reaction of the main character at the sight of an incident and death shown by how the main character is obviously stunned and attempts to grab the attention of the people assisting her dead body.

Examples of Real Media Compared to our Film
We used the film opening 'Closer' and its main female actor as an inspiration as she looked very similar to the 'young adult' trope we were looking for in our character. As I mentioned, young adults don't typically wear the normal style of clothing as shown around her with her red hair being an especially prevalent part of her outfit.





We took the idea of having one prevalent article of clothing and used heels in the 'hairs stead' to make her seem 'different' from all those around her.






'Closer' was once again the influence for this as we liked how the main characters had such a strong focus on camera and so desired to replicate this onto our movie to receive the same critical success on the audience.

We achieved this in this scene by having multiple people moving around in the scene but still keeping the focus upon the main character. This was also a good scene for establishing the setting of the movie and the location to provide some background for the audience about the area that the movie is set in. This was also idea was also borrowed from the movie 'Closer' as we thought it immersed the audience early 
on.

Cultured intellectuals are also represented however in a unorthodox method as the young adult main character has an internal monologue asking questions commonly associated with what intellectuals think about. This means that our main target audience is covered by our opening scene and so will become hooked upon the movie and continue watching. We represented these people like this as it followed general stereotypical tropes within this group so we could bring in the largest audience of this type. Furthermore, we attempted to break the stereotype that suggests that most cultured intellectuals are middle aged or are not young adults at the very least and so having a young person think and act like that might make under appreciated groups of intellectuals more interested in the film, thus increasing our audience base.










As you can see, we have shown her uniqueness by presenting her in a much different outfit than the common office worker. She is wearing high heels along with bright trousers that set her apart. Coupled with the light brown coat and fashionable bag, she is definitely set apart from the crowd and stereotypes the feelings of young adults in the world of business and within the city.










Once again, the main female character from 'Closer' was chosen to be a sort of role model when choosing what our main character should wear and this is shown by the copying of her unique dress style. Her red hair truly is the signifying factor of her difference as well as the blue coat that she wears that although may seem different, hints at conformity with its military dressage and style. We used this when deciding what coat our lead would play as something that appeared different yet subtly was conforming (showing maturity) to the world of city life and adults. It shows the progression from teenager to young adult and sympathises with the audience as they learn and change along with the film.

As mentioned previously, we wanted to contrast the young adult main character against older adults and so middle classed office workers are also highly represented in our movie and are seen almost throughout to show the stereotypes of living in a busy city and we used this positively to help immerse the audience into the world. Furthermore, many of the office workers are wearing black and helps to cement the idea that the main character is unique in the world. The black dress is also another stereotype that is positive in terms of our movie because of this as it allows us to place a eminent focus upon the main character that may have others not have been as effective as it had been







Question 3

What kind of Media Institution might distribute your film?


Directors Commentary


Distribution Company



institutions logo that we chose and we decided to use this distribution company because of the summarised points below:
  • We are a British Production company and team which Film4 commonly works with.
  • Our psychological drama genre is a genre that Film4 has experience with and so could better market the film to the public.
  • The company is generally very good at distributing smaller films to the public and has innovative ideas of how to do it.
Production Company
We chose Blue Lion Production as our Production Company as we thought the logo and they're experience with similar movies was an excellent contrast to our project. Here are some key aspects of the company:
  • 1.8 million pound budget is what was allocated to our development and we believe this is plenty as the location of filming is simple and the actors are almost unknown to the world and so are willing to be hired for less.
  • British production company that has a background working with British directors and teams.
  • Blue Lion Production is experienced in similar roles and knows what needs to be done to make a film of this type successful.

Question 4

Who would be the audience for your media product?

QUESTION FOUR

In my group I was given the task of completing section four and five. I was happy to do these tasks for my evaluation because I have enjoyed doing this. The audience which we chose to aim our film to be towards were cultural intellects, who would usually be middle aged, as a primary audience. We chose to aim our film towards the middle aged range as we really feel as though at this current point there may be a gap in the market for these types of films. We feel as though cultured intellects may really want to view this film as it is a film which really makes you think, this is because the theme of life after death is almost a bit sci-fi, but as well as that it is also a drama. Therefore I think it is for both men and women as I fee as though it is a mixture of two topics. As well as this, a reason for choosing to do middle aged people is, when looking at the chart below, we can see that the age range of 35-44 is in third place in the people who visit the cinema from a study in 2009-2010.

The secondary audience we chose to use was young adults or teenagers. We chose to do this audience because we feel as though the fact that the actress in the film is young this may attract young people to be interested in watching the film. It is also pretty fast paced and exciting and therefore it will get teenagers attentions. As well a this the way we have chosen to advertise our film - through the social media means that young people will definitely see the advertisements and therefore may be interested in watching. As you can see from the chart below 15-24 year olds are the highest amount of people who go to the cinema to view films, and therefore this is a key range of people who we are expecting will want to view our film. 

Below is a Powtoon which I created to show the genre types which we will be expecting to see our film. I felt as though Powtoon was the right application to use for this, this is because it is fun and makes sure to catch the users attention.



Below is a social media page which I have made to show what we expect our primary audience to be like. This is a visual demonstration of how to show how we think the audience will be.

Question 5


          QUESTION FIVE

How I attracted the audience
For the film Delusion we attracted the target audience by doing a number of things. The main thing which we did which I felt would attract the audience the most is the fact that I created a website. The website looks really slick and modern and looks very unisex so that it is not just sticking to one audience and means therefore that hopefully anyone who views the website would be interested in seeing the film. On the website we included exclusive interviews, as well as quotes by each of the members of the teams, and one thing that made us quite different from other films is that we actually made the website so that anyone who views it has the chance to write us an email and we can get back with answers to questions. The link for the website is below:
http://middlemanfilming.wix.com/middleman 

We also made a film poster, as well as a billboard poster, this will make us stand out as many films do not actually have billboard posters, and our film having this means that it can be posted on things such as buses and so on. The film poster looks very good and professional and I think that if people saw that then it would really attract them to see the film. The pictures are below:


     How did you attract/address your audience

QUESTION FIVE

We did both a handwritten survey which we presented to only a group of year 10s which is placed below, and then we also did a survey monkey which is an online questionnaire, which we did for both teens and for adults. The pictures below are the results which we received:


The first question that we asked was 'How old are you?'  27 people answered the survey and all of them answered this survey. We made sure that all of the people who we got to till out the questionnaire were not under 12. From the results, around half of the people who we asked were above 21 and around the other half were 12-15. Then we also had a small proportion of people who were 15-18. Therefore all of the people who we got answers for were in the right age range for our target audience and therefore  all of the results can be used to find out information. 









Thesecond question that we asked was asking what their gender was to see what the gender was answering the survey. There was 17 males who answered and 10 females, this is not exactly even, but however on the written survey we had more males than females and therefore this made up for it. 
 




 The third question which was asked was 'Would you call yourself intellectual?' this was important to ask because our target audience is cultural intellects therefore we needed to see how smart the audience were who filled out the survey. From these results it shows that 48% of the responses said that they were intellectual, 19% of the responses said that they were not intellectual and 33% said that they were not sure. This therefore shows that there was a mix of different types of people who took part in the survey, which is good.

 


Question four asked the question 'Would you recommend this film?' we got amazing feedback on this question in the survey and I am really impressed with how good the feedback was. 96% of the viewers said that they would recommend this film to someone else, which is 26 people. Then only 4% said that they would not, which is only one person, which is amazing in my personal opinion!




Question five was 'What genre does this film seem?' I chose to write this question because I felt as though it was important to see whether people knew from the opening scene that our film was a drama type film. In this section we allowed people to write their own comments instead of choosing a multiple choice answer and therefore we could see their exact opinion on what they thought the genre of the film was. To the left I have placed some examples of what was said on the survey, the main answers which came up in the responses was either drama or thriller. This is very good as this is what the genre actually was and therefore it shows that we showed it well. It was not really a thriller but I suppose the theme of the film made it seem as though it could have been a thriller and a thriller is quite similar to a drama so it is not a negative thing really. 

The other answers which we received were horror, sad and mystery. The film is not supposed to be a horror but I suppose seeing as the girl is stuck in between life and death could make it a bit scary and therefore could be seen as a horror to some, so I do not necessarily think that this is a bad thing to be told. The feedback of it being sad isn't really great because we did not want it to be seen as depressing sad film, so maybe if we had time in the future we could have fixed in the film where it felt sad, as we did not want it to seem to dark and depressing. Finally the genre of mystery was said, this could be true as well as the character needs to find out where she is and what happened to her in the future and therefore I suppose this is in the film, but I would more say that it is a theme in the film instead of the actual genre. Altogether I feel as though the overall feedback in this section was good as most of the feedback gave the correct answer of drama and any that didn't were not too far off from having the correct genre as it was related.






Question six was 'Who do you think the target audience should be?' the feedback was varied in this answer. We basically got three different answers which were teenagers, middle aged or young adults. Obviously we were trying to aim the film to be appealing towards teenagers and middle aged and therefore it was good that this was the answer for many of the people giving feedback. However, there was a lot more answers saying that the film was for teenagers instead of middle aged. Middle aged was meant to be the primary audience, and teenagers the secondary, however this did not seem the case in the feedback we got, because of the large amount of people who said that teenagers or young people were supposed to be the target audience. Therefore in the future maybe we would have to have a look at changing the audience to teenagers instead of being middle aged as this may be more appropriate and interesting to their age.












Question seven we asked 'Would you want to watch the rest of the film?' but it got slightly cut off in the picture. Out of 27 people only three people said that they would not want to view the rest of the film. This is only 11%, and therefore 24 people said that they would want to watch the rest of the film - 89%! Which in my opinion is really good. For the people who said no may not feel as though this is the type of film which is for them, this is fair enough I think.




The eighth question was 'What did you like about the film' I think that I asked this question in a really good way, this is because I asked in the survey for people once again to write a comment about what they liked about the film instead of choosing from a multiple choice. This therefore made people get to be able to write whatever they felt and wanted to choose to mention. 



The feedback was very mixed in this question, which is good because it means that we had a large selection of different things which people liked about it. A few people mentioned that there was good suspense in the film, this is good as we wanted the audience to be interested in seeing what would happen next! Another answer also mentioned the camera shots being good, and we made sure to try to include all the camera shots which we could in the opening clip so that we could show off with everything we had learnt! Two answers mentioned the enigma codes being good and we really tried to build up our enigma in the film so therefore people would be looking forward to see what happens next as it interests them and the film is left on a cliff hanger.





Question nine was 'What did you dislike about the film?' however, I accidentally cut off the title, so it is not displayed at the top - the screenshots to the left are from the question. The feedback from this question was actually not too negative, this is because most of the feedback for this section said that it was too short or ended too quickly. This was purposely created because it was just the opening scene of the film and therefore it was meant to be pretty short. As well as this we had the feedback of them not liking the cliff-hanger, however if it was a whole film then it would not end on a cliff-hanger and it is only because it is a clip of the first part of the film.

The feedback of it saying that the film is confusing is not great and we would have to make sure to look back over the film to see whether there would be anything that we could do to make it seem less confusing to the audience.






Question tenis the final question which we asked and we asked 'What would you rate the film out of 5?' the feedback received on this question was pretty mixed, it was pretty good, but I would not say it was excellent as some people did give a poor score. 19 people gave 4/5 or above, which I think is very good, as it was only out of 27 people, and therefore only 8 people didn't give above 4.

2 people voted the film to be 1 or 2 out of 5 which is not very good, however there was only 1 on each of those scores and therefore I cannot worry about it too much because a lot more people gave it a good score.

Finally a large amount - 6 people gave the film 3/5 which is average, so we may have to possibly go back to improve some sections in the future to get a higher score when people watch.



This is the feedback which we got after showing the film to a group of ten year 10 students, some girls and some boys. I think that the way in how we asked them (short written questions) and the actual questions which we asked were good and gave us some good feedback on our film and the target audience.


On the picture to the left it shows the group of people who came to watch our film. Each of them were brilliant and did the survey well and did not mess about, they helped a lot. We played the film on the large screen so that they could all see it well.

This is the group while they were watching the film and they were all paying good attention.

Once again here is the group of people watching the film on the screen. We played the film once so that they could watch it all the way through and then after this we played it once more so that they were able to fill out the small questionnaire which we had given them to fill out, we were very grateful.

Question 6

What have you learnt about technologies from the process of constructing the product?

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Question 7

Looking back a your preliminary task, what do you feel you have learnt in the progression from it to the full products?


Planning


  • Juno Preliminary Task- In the first task, the planning was incredibly limited with no script, limited storyboard and almost no research done for any aspects other than what the video looked like in the original form. Because of this the quality of the film was lowered and the time we spent filming was shorter than expected due to the fact that we had to sort a lot of things out on site as we also had no location planned out. This means that all the shots we formed were in different places at some points and so was inconsistent. We did however create a brief storyboard with timings to aid us when we were out in the field.



  • Victorian Echo Preliminary Task- In my second task, I had learnt from the mistakes of my first Prelim task and put further effort into researching ideas and methods to assist us when we were filming. My group and I created the storyboard with extra detail and also wrote down many ideas as to what we wanted from our movie and 'mind-boarded' these together to create what we wanted. We also researched movie posters and editing techniques after filming to try and get the movie looking as good as possible. The script we wrote was however not as detailed as it could have been and only consisted of a few lines which were then improvised in the filming. Furthermore, the research we did on titles was inadequate at best and so the titles used on our movie were also lacking and could have looked better to raise our grade.









  • In the actual task however, I expended great effort into researching many different techniques, ideas and tropes to create the movie that I truly wanted to create as director. This research included Titles research, editing techniques, how to create a good storyboard, shot list and many more. This was all to help me when it came to the actual creation, editing and writing up of the many elements of the opening scene. The first two tasks had taught me to plan efficiently and practically to ease everything later on and this is shown by the location planning that we did that meant we did not have to try and find locations on the day. 


  • Individual Planning
    • Storyboard- As mentioned the storyboard was something that constantly improved throughout the different tasks as the first attempt to create it was hap-hazard but by the end it gave us timings and locations as well as hints as to what would happen in the scene. The storyboard gradually became more intricate and larger as time went on and consisted of multiple pages by the age all with lots of details about the different scenes.
    • Shooting schedule - The shot list in the first prelim was created hastily and consisted of almost no information to assist us on the day of filming. In the second Prelim task, I expanded upon it but it did not include any information about location or who would be present. Then in the final task we included the locations we would shoot at as well as whether it was inside or outside, the character used and equipment that would be used. This proved to be a massive help during filming. 
    Middleman Shooting Schedule:

    Shooting Schedule Middle Man

    DAY / DATESCENEINTERIOR/EXTERIOR
    SHOT NUMBER/

    DESCRIPTION
    LOCATIONCHARACTERSPROPS/SPECIAL EQUIPMENT

    25/11/2015

    1
    Exterior
    Shots 1-5
    1 – Black screen
    2- mid shot of feet
    3- Face close up
    4- title sequence shots
    5- close up on injuries
    Baddow road
    Steve
    Suit, headphones, Tripod

    25/11/2015

    2
    Exterior
    Shots 6-8
    6- sees people running
    7- peeks over crowd
    8- standing around

    Baddow road
    Steve, Extras
    Tripod

    /11/2015

    3
    Exterior
    Shot 9 – “Did you see his face?”
    Baddow Road
    Steve, Extras, Children
    Suit, headphones, Tripod

    /11/2015

    4
    Exterior
    Shots 10-12
    Shot 10- Checks face
    Shot 11- Checks injured side
    Shot 12- Shot of bloody hand
    Baddow Road
    Steve, Extras
    Phone, Suit, headphones, Tripod

    /11/2015

    5
    Exterior
    Shots 13-14
    Shot 13- Walks up to body
    Shot 14- shakes body
    Baddow Road
    Steve, Extras
    Suit, headphones, Tripod

    /11/2015

    6
    Exterior
    Shots 15-16
    15- tries to communicate
    16-Shakes crowd member
    Baddow Road
    Steve, Extras
    Suit, , Tripod

    /11/2015

    7
    Exterior
    Shots 17-18
    17- Close up on Steve- Voiceovers
    18- Steve thinking
    Baddow Road
    Steve, Extras
    Suit, Tripod

    /11/2015

    8
    Exterior
    Shots 19-22
    19- Face Zoom
    20- Black screen (Heartbeat)
    21- Eye
    22- High angle
    Baddow Road
    Steve, Extras








    • Script- The original script for my Juno Preliminary Task was non-existent and so it was improvised on scene, making filming quite difficult. After this in the next task, I learnt from my mistake and began work on the script early on when we decided what we were doing. This however was still quickly made and consisted of only lines with no stage directions for the actors. Then in the opening scene, we finally created a good script with lines for both extras, main characters collecting them into one script with directions for characters that don't even have lines. This meant that we had excellent direction for everybody while filming.
    Victorian Echo Prelim Task Script:
    This script is for the conversation scene:
    Joe: You have lost the child
    Ella *screaming* NO i cant have lost it
    Joe: Sorry there is nothing we can do but we are here to support you all the way
    Ella: I want my child now! *throws chair*

    But as you can see this is not enough detail compared to what we did for our opening scene script, what is below.
    Opening Scene Script:




    Filming- Production 
    I became very familiar with the camera in the first two tasks and so when it came to the final task, I was confident while filming and used many features available on the camera like the gamma. This helped me when we had to have multiple shooting sessions and the settings had to be the same as well but also having the multiple shoot days meant that we could improve some shots that had incorrect lighting or we wanted to collect extra shots. This was an improvement over only the one shoot projects that we did first.

    Furthermore, the use of a tripod effectively meant that the shots were much better and research of filming techniques assisted us on the day of filming to try and come up with some unique ideas to better our film.



    Editing- Post-Production
    This was one of the biggest areas of improvement as when I started I did not have a clue about editing and editing software. The first project was quickly thrown together without deadlines and contained no Foley, warping or titles. This was repeated in the second task with only a few titles that looked out of place in some cases. Then in the final task, I put in serious research into techniques and styles to get the opening scene looking perfect. This meant that by the end of the project, I could confidently use the program and was quickly able to finish of everything and the subtle inequalities within the movie and the sound effects.